When I quit practicing law ten years ago, I knew I was trading in my briefcase for a camera bag and the courtroom for a studio, but I had no idea that contracts were still going to dominate so much of my time. The importance of the contract between you and your client is pretty much a given, but just as important— if not more— is the model release. What you may not be aware of, however, is why it is so important.
When creating media releases, a company is hoping to capture attention and get story placement. Preparing a media release for the opening of a new location will allow potential customers to learn about your business.
Companies often use public relations firms or staffers who specialize in marketing to write these releases. If you haven't written a media release in the past, it helps to have a quick outline to announce your new location.
Write an affective headline. When writing a headline, grab the reader's attention and tell the journalist about the news. The dateline is at the beginning of the first paragraph. It should include the date the media release will be distributed and the city or nearest metropolitan area it will be distributed in.
Create an opening paragraph. The opening paragraph of your release will start after the dateline. It will include important information about your new location who, what, when, where and why. Write the body of your media release. The body of the media release will expand on your opening paragraph.
Include background information about your new location and supporting details. Here you can mention features of the new location, hours of opening, and so on. Also, make sure to write at least one quote.
This can be a quote from the company's chief executive or other senior level manager. Create a call-to-action paragraph. For example, you might say "For more information about the new Hillsdale location, visit Abcbank. Write a boilerplate paragraph. Think of the boilerplate as the "about us" section of your release.
It should be the last paragraph of the release and should include information about the company who is releasing the news. When writing this paragraph, think about when the company was founded, how many customers or members they currently serve and how many locations they have.
Tip Ask a co-worker or friend to proofread your media release. Even the best writers can miss a typo. Then, let your manager or the chief executive, especially if you are quoting him or her have a chance to see the release before you distribute it.
You don't want your boss to be unpleasantly surprised by something that turns up in print. Warning Avoid common errors. According to PR Web, many people who haven't written a release before use all uppercase letters in the headline. Instead, write the headline using proper upper- and lower-case letters.Format.
There is a fairly standard format for creating press releases. It will help your credibility and chances of being published if you present your material this way. We charge a flat rate of $1, per press release, which includes writing, editing, distribution and promotion.
Our clients have been featured in places like the Wall Street Journal, CNN and the Today show, to name a few. Jun 09, · How to Write a Press Release.
In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A. Start a press release with an attention-grabbing headline in bold font.
Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64). A fashion industry press release is basically a press release that is relevant to fashion, designers, textiles, garment manufacturing or any other fashion relevant issue..
If you are not familiar with the general term " press release ", here is a brief definition. Three reasons: 1) You’re forced to pare down the writing to the essential information, 2) You’re more likely to keep your reader’s attention with a shorter piece of writing, and 3) You save money when your news release distribution service charges by the word.
But at the same time, seeing fashion shows is essential to effective critique of fashion in order to see how a brand’s products are worn. Can’t attend a fashion show but want to analyze the details?