Drawn from Bernard Research Methods in Anthropology Think Jane Goodall studying chimps Involves long term interaction and proximity with group being studied get close to people so they feel comfortable with your presence so you can observe and record their lives Gain rapport and learn to act so that people go about their business as usual when you are around don't go as far as going native -- the objective of research is ultimately to understand the natives on your own terms. Even an emic study is ultimately a model, in researcher's terms, of native point of view. Once you go native you are no longer doing research -- you are just living Usually involves removing yourself daily from the research setting to put it into perspective Doesn't rule out administering formal surveys or other structured data collection tasks Goals To understand how things work either etically or emically To understand how it feels to be a member of a given group Notes Emic study tries to understand how natives are perceiving their behavior, their world. What things mean for them, using their own categories to understand the world Etic study explicitly uses researcher's constructs to understand the field setting.
In the first class of our Evaluation Studio, we aimed to practice ethnographic and observation skills in the real world. I did two observations, the first observation was at I sketched the layout of George Cafe as follows, in order to help the note-taking and the analysis afterwards.
For the first 15 minutes, I looked around the whole environment in general to get a feel. I noticed that there are certain kinds of customer behavior patterns: In order to analyze this, I created a customer journey diagram logically.
Also, a small number of people, particularly, who had friends waiting for them, went to a table, put down their stuff i. Some bent their head and looked at their phones, and listened to music wearing headset, 5 of 10 or so.
Some were answering phone calls phone was put near the ear, 2 of 10 or so. Also, some people were unzipping their bags and then taking out a purse or a Husky card 2 of 10 or so. There was one person chatting with her friend while her friend was outside the queue.
Some people grabbed the card or cash in their hands more than halfwhile some tried to put down their bags, and then take out their wallets or cards after ordering fewer than half.
Only one person brought her own coffee mug. Another observation is that almost no one looked at the menu at left-side of checkout, near the queue.
Also, very few people bought food at the checkout place, however, there was one person who looked at the cakes on the counter very carefully and ordered one. Waiting Most people just stood in front of the coffee-making area.
Some were eating food i. When the coffee was ready for pick up, some people took the coffee with the left-hand, at the same time, grabbed a lid with the right-hand. While, some took the coffee first, then grabbed a lid to cover the coffee cup. More people left the coffee shop after checkout during In the sitting area, more people sit alone at the table for four or two during On the contrary, more people sit in groups most people during 4: There were two people who just left when they failed to find a totally empty table.
Additionally, there are two groups of people one was 5 people, and the other was 2 people that just stood together in the self-service area, in conversation, with coffee in their hands.
Some grabbed their wallet or card when stepping into the coffee shop, some prepared when they were in the queue, and some unzipped their bags and took out their wallet or card after ordering.
What are people doing when they are waiting in the queue, and why? And, why is there almost no interaction between those people? Why did some people leave the coffee shop if they failed to find a totally empty table?
Interpretation and Assumption One thing is that different people have different characteristics, some prefer being fully prepared before starting to do anything, while others do not. Thus, chances are that people were very hungry or sleepy and needed something to eat or drink, within limited time.
People wanted to spend out the time for waiting. They did not want to interact with other unfamiliar people, especially in a short time. Or maybe, they were accustomed to spending their waiting time on their phone under most circumstances. People did not like to sit in a same table with strangers.
Design Opportunities How to help people buy food or coffee more effectively, especially for students on-campus, and during the class break? How to use the time for waiting effectively, to make it more valuable for people? How to redesign the sitting area, to make the space more effective?View Participant Observation, anth from ANTHRO at University of British Columbia.
1 I went to a restaurant called Tokyo One. It is located at Enterprise Way, Kelowna.
I found it in our. Participant Observation: In order to identify patterns you will need to spend at least 15 minutes in a restaurant/café that has wait staff. You may choose a location where orders are made at the counter and food is delivered to the table, but if you are at a self-service restaurant you must situate yourself somewhere where you can spend time.
Participant Observations In Restaurant Participant Observation Sports are important social mediums in our country, but basketball is the only sport where you can go .
The term participant observation may be confusing to those of us in user experience. We think of participants as the people who we study, and we think of observation as the way we study them. So to us, participant observation sounds like what we do already—observing participants.
But in this case, participant means that the researcher is an active participant in an activity while observing it. Participant-Observation of a Workplace Participant-observation is a useful social scientific method to unobtrusively observe people in their “natural” environment.
Participant Observation / Ethnographic Fieldwork Steve Borgatti, Boston College (Drawn from Bernard Research Methods in Anthropology). Definition. Think Jane Goodall studying chimps.