Razor edge case

Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided.

Razor edge case

Related products Abstract After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge.

The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave.

Razor edge case

The company has already decided to introduce Clean Edge into the men's market where it has a strong presence.

Jackson Randall, the product manager for Clean Edge, struggles with how best to position the product for the launch.

Razor edge case

One strategy is to release Clean Edge as a 'niche' product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available.

Clean Edge Razor: Splitting Hairs in Product Positioning | The Case Centre, for students

Randall meets internal resistance to the mainstream strategy from the product manager for the company's current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan.

Randall must recommend an optimal strategy and provide supporting economic analysis of his decision - not just for Clean Edge, but for its effect on the entire company.Performance and longevity – I am extremely conscientious of the life of your blade, keeping the metal removal to a minimum and giving you an extremely sharp and durable edge.

These edges are capable of many months of use, with proper maintenance, before needing a re-sharpening. The Razor’s Edge Questions and Answers. The Question and Answer section for The Razor’s Edge is a great resource to ask questions, find answers, and discuss the novel.

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Jun 07,  · This feature is not available right now. Please try again later. The Merkur Plastic Travel Case is the perfect complement for your travel shaving gear. This hard plastic case protects your favorite razor and pack of blades.

It . Mar 26,  · The Razor Case is wedge shaped, with the razor’s blade holder designed to go in to the case first. Because razor blades are a standard size, you don’t have to worry that your double-edge.

Paramount: Clean Edge Razor Case Study Help - Case Solution & Analysis