Strategic review singapore airlines

In JulySingapore Airlines created a cargo division to complement its passenger-carrying business. However, it was not until 1 July that Singapore Airlines Cargo was incorporated, taking over the air-freight operations of Singapore Airlines as a separate subsidiary. SIA Cargo leased the entire freighter fleet from Singapore Airlines, as well as taking over management of the cargo holds in all of Singapore Airlines' passenger aircraft. This warehouse is capable of handling up totons of goods a year.

Strategic review singapore airlines

The dual strategy of Singapore Airlines

It offers passengers comfort, amenities and attentive personal service from its highly trained staff. Yet SIA is also the lowest-cost airline among its key competitors. Costs per available seat kilometer are lower than those of most other Asian airlines and just one-third the level of some traditional European airlines.

It maintains service levels through recruitment procedures, intense training, and a well-developed culture, all combined with regular innovation, such as offering on-demand entertainment in all classes. It maintains low costs through measures such as rigorous standardization, low maintenance costs and outsourcing of ticketing, payroll and other non-core activities.

Its cost position without the service levels would substantially reduce loyalty and load factors. Its service without the cost advantage would compromise its ability to outearn and outinvest competitors. Specific decisions at SIA reinforce both elements of the repeatable model.

Consider the fact that the airline maintains a fleet of relatively new aircraft, less than half the average age of planes in the industry.

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This triggers a virtuous cycle. Because mechanical failures are rare, fewer takeoffs are delayed, more arrivals are on time, and fewer flights are canceled.

And, of course, customers like newer planes better. But it ensures repeatability, since SIA can expand into new geographic markets, add new flights and amenities and create innovations that reinforce the model. SIA has been profitable in every year since its founding in About Caribbean Airlines.

Founded in September , Caribbean Airlines is the state-owned airline of Trinidad and Tobago. Caribbean Airlines has a huge route network — flying more than weekly flights to 19 destinations in the Caribbean, North America, South American and the United Kingdom.

Strategic review singapore airlines

The Globe: Singapore Airlines’ Balancing Act. Loizos Heracleous Singapore Airlines is widely regarded as an exemplar of excellence in an .

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Read Verified Singapore Airlines customer reviews, view Singapore Airlines Photos, check customer ratings and opinions about Singapore Airlines standards.8/10(). Singapore Airlines Ltd’s Latest Earnings: Strategic Review of the Business Ahead Chin Hui Leong | May 19, | More on: ^STI C6L S59 Yesterday, Singapore Airlines Ltd (SGX: C6L) reported its fourth quarter and full year earnings for its financial year ended 31 March (FY /17).

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